A CRM (Customer Relationship Management) is a system used by businesses to manage and analyze interactions with customers and potential customers. The goal of a CRM is to improve customer satisfaction and loyalty, and to increase sales by organizing and automating business processes such as sales, marketing, and customer service. In the recruitment sector, a CRM can be used to manage relationships with job candidates, track their progress through the recruitment process, and store relevant information such as resumes and interview notes. The use of a CRM in recruitment can help to improve candidate experience, streamline communication, and increase efficiency and accuracy in the hiring process.
In contrast, many recruitment agencies prefer to use an ATS platform since it has more functionality and can track both clients and candidates (candidate pipeline) more effectively. Both platforms serve the purpose of tracking communication and relationships of clients and candidates.