Employer branding refers to the image and reputation that a company has as an employer. In the recruitment sector, employer branding is crucial in attracting top talent to a company. By promoting a positive and attractive image of the company as an employer, the company can differentiate itself from competitors and create a compelling employer value proposition. This includes showcasing the company’s culture, values, benefits, and work environment.
Effective employer branding can help the company to attract candidates who are looking for a fulfilling and enjoyable work experience, and who are a good fit for the company’s culture. This can lead to increased employee engagement, job satisfaction, and reduced staff turnover, which can result in better business outcomes. Employer branding is essential for companies seeking to build a strong talent brand and differentiate themselves from the competition in a highly competitive job market. It helps companies to build a strong reputation as an employer of choice, which can lead to increased interest from potential candidates and increased retention of existing employees.
Below are some examples of how to implement strategic employer branding for your organization and some examples of how some recruitment agencies are leveraging the power of employer branding for their organizations.
Watch this video from Motionworks Media on how to implement employer branding with a strong EVP.
Watch James Craggs and Yuka Ito from Randstad Japan talk about life as a recruiter in Japan.
Watch this video from FocusCore Japan, a Tokyo-based recruitment firm, talk with one of their clients about employer branding.
Watch Alex Zoboli and Matt Nicholls from Cornerstone Recruitment Japan talk about how they achieved the “Great place to work” award.
Watch Matthew Tom and Daniel Fiorilli from Career Scout Japan talk about hiring in the Supply Chain sector
Watch Bryan Rios from Wahl+Case talk about the role of a Country Manager in the tech sector.